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The Three Essential Elements of Persuasion

Ryan Ly

Ryan Ly, the principal of Curate Entertainment, has been working in the entertainment industry for more than 10 years. During that time, Ryan Ly has demonstrated a strong understanding of persuasive communication.

Three essential elements of persuasion are ethos, logos, and pathos. Each of these three elements is briefly discussed below:
1. Ethos: refers to the credibility and ethical character of the speaker. Speakers show good intentions, empathy, and competence through their voice, facial expressions, and body language.
2. Logos: refers to a coherent argument that is logical and organized. Two types of proof that listeners usually look for are artificial and natural. An artificial proof is created through logic combined with hints and tidbits of information. A natural proof is available through testimonials, documents, and other solid data.
3. Pathos: refers to emotional content that affects an audience. The best time to persuade an audience to agree with a speaker’s viewpoint is when the audience is emotional. Good speakers determine the emotions their audience is receptive to and the emotions that will play well with their messages.

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